Austria: Schoenherr advises Storyblok on EUR 7m financing round (Series A)

Schoenherr has advised the Linz-based start-up Storyblok on its largest financing round (Series A) to date, amounting to approximately EUR 7m. With its platform-independent content management system, the Upper Austrian company is one of the biggest challengers to the prevailing backend systems such as Adobe Experience Manager, Sitecore and WordPress. Mubadala Capital, the state investment company of the United Arab Emirates, as well as existing investors 3VC and firstminute Capital participated in the current financing round. The investment flows into the further geographical expansion of the company (Germany and Ireland) and ensures further development of the design system, the launch of a partner programme and a geo-location filtering.

"Having already advised on Storyblok's first major financing round at the end of 2019, we are particularly pleased to have now advised on this milestone investment too. We congratulate and wish them continued success", says Schoenherr partner Thomas Kulnigg. 

Storyblok was founded in 2017 in Linz by Alexander Feiglstorfer and Dominik Angerer. The business model is based on an API-based Content Management System to create, publish and manage content. Through the software's headless architecture, content can be used for more than one website. This sets Storyblok apart from other Content Management Systems and makes it flexible in handling for developers as well as for editors.

The Schoenherr team was led by Thomas Kulnigg (partner) and further consisted of Dominik Tyrybon (associate) and Andreas Lengger (associate).