Direct marketing do's and don'ts: Addressing double opt-in requirements and recommendations

In the fast-paced world of digital marketing, direct marketers are challenged with establishing meaningful connections with their audience while adhering to regulatory standards and capturing unambiguous and informed consent. Requiring double opt-in from users is encouraged by certain data protection authorities in the EU while others have issued rules or case laws that consider double opt-in as a best practice in collecting consent for the purposes of direct marketing.

Join our expert Daria Rutecka and other legal experts as they dive into the intricacies of double opt-in within the framework of EU marketing regulations. From understanding the fundamental requirements to exploring best practices and case laws, this session will provide insights on how to master double opt-in compliance and elevate your direct marketing strategies.

Find out more about the event here.