Czech Republic/CEE: Schoenherr advises Norstat on acquisition of National Sample

"It was our pleasure to assist Norstat on this strategic acquisition, which strengthens its position as a leading data collection company in Central Eastern Europe," said Partner Vladimír Čížek, who led the Schoenherr team. "We are grateful that Norstat entrusted us with this transaction and look forward to supporting the group's continued growth in the region."

Established in Norway in 1997, Norstat offers sample-only services, full-service fieldwork and digital solutions. With the acquisition of National Sample, Norstat now operates proprietary panels in 45 countries.

National Sample s.r.o., formerly known as European National Panels, was founded in 2012 and is headquartered in Prague. The company operates online panels in Czechia, Poland, Slovakia, Hungary, Romania, Bulgaria, Ukraine and Thailand, completing over 3 million interviews annually across 3,000 projects.

The Schoenherr team advising on the transaction was led by Vladimír Čížek (Partner) and further consisted of Jiří Marek (Counsel), Sebastian Špeta (Attorney at Law), Helena Hangler (Counsel), Petr Korál (Attorney at Law), Marie Gremillot (Attorney at Law), Kateřina Lehečková (Attorney at Law), Šimon Kopárek (Associate) and Karolína Hlavinková (Associate). Marcin Czaprowski (Partner), Michał Bering (Attorney at Law), Maciej Korzon (Attorney at Law), Paweł Baran (Attorney at Law) and Aleksandra Nowacka (Associate) covered the Polish aspects.

The sellers were represented by Peterka Partners and CEE Attorneys.