Poland: Schoenherr advises R-GOL.com on acquisition of a majority stake in SportBM

This strategic partnership aims to establish an innovation hub dedicated to advancing digital product development within the football ecosystem, enhancing the digitalisation of sports clubs and academies across the region. With this acquisition, R-GOL.com will be provided with new opportunities to expand in the fast-growing sports technology market and diversify its business model with regular subscription revenues.

R-GOL.com is one of the largest football stores in Poland, offering a huge assortment of sports equipment from all popular brands with a range of over 8,000 football products. The company has a network of stationary stores in Gdańsk, Olsztyn and Warsaw.

SportBM offers intuitive tools for managing sports academies and clubs across 30 disciplines. The company is developing its own SaaS platform for entities training children and youth, with plans to roll out the platform across all R-GOL's markets, including Western Europe.

The Schoenherr team was led by partner Katarzyna Solarz-Włodarska, who was supported by Krystyna Jakubowska (attorney at law) and Kamil Jurzak (associate).