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sports & entertainment
Schoenherr's experts provide straight-to-the-point legal advice in all matters arising in the sports and entertainment industry.
In the dynamic world of sports and entertainment, Schoenherr provides legal support to national and international industry players, including professional sports clubs, athletes, sponsors, associations, federations, leagues, investors, media, content creators, start-ups and other stakeholders. With deep industry knowledge and experience as well as sports law background, our team offers comprehensive legal solutions tailored to meet the demands of this fast-evolving sector.
With the team's first-hand industry experience and deep understanding of commercial specifics, combined with Schoenherr's expertise in all relevant legal areas and its wide network across Central and Eastern Europe, the firm provides top-notch legal assistance at an international level. This enables clients in the sports and entertainment industry to navigate challenges, seize opportunities and achieve their goals.
our services
- protecting personal brands, designs, image and copyrights
- sports dispute resolution & arbitration
- sports-related commercial contracts
- sponsoring agreements
- sports regulations & sports law (association and league regulations, antitrust aspects, licensing)
- player/athlete agreements
- transfer agreements
- procurement & permits
- sports- and entertainment-driven infrastructure and real estate deals
- investments and M&A transactions for clubs, players and related companies
- start-up assistance
legal areas
- administrative & public law
- arbitration
- commercial contracts
- competition & eu
- corporate & reorganisations
- data protection
- dispute management
- labour & employment
- environmental law
- finance & corporate finance
- ip & unfair competition
- it & technology law
- litigation
- mergers & acquisition
- real estate law
- restructuring & insolvency
- tax law
legal updates
blog
Sport & Trademarks – Trademark protection for athletes and stars: which trademarks can be protected and how can they be monetised?
In today's sports and media landscape, top athletes are not just competitors – they are global brands. Names, logos, gestures and even signatures can be legally protected and commercially exploited. For many stars, brand value has become just as important – if not more important economically – than athletic performance. But how does trademark protection apply to public figures, and what opportunities are there for monetisation?
press release
Austria: Schoenherr strengthens sports & entertainment know-how with addition of sports industry expert
Sports law expert Bernhard Schmidt joined Schoenherr's IP & Technology team as attorney at law at the beginning of September, strengthening the firm's expertise in the increasingly important field of sports and entertainment law.
publication
Zwischen Sportsgeist und Marktmacht: Wie der EuGH in SuperLeague und Co den europäischen Sportmarkt aufmischt
team
Dominik
Hofmarcher
Partner
austria vienna
Daniel
Komarek
Attorney at Law
austria vienna
Patrick
Petschinka
Associate
austria vienna
Bernhard
Schmidt
Attorney at Law
austria vienna
Maha
Zöhrer
Attorney at Law
austria vienna